Michelle Schwegmann and her husband Josh Hooten started Herbivore Clothing in 2002 in the spare bedroom of their apartment in SE PDX because they wanted good-looking clothes, ethically made, that would show the world they believed animals deserve respect, love, and to be free from harm. Plain and simple, they wanted to spread the word about living cruelty-free.
Nearing the twenty-year mark since they began Herbivore Clothing the core beliefs remain the same and now they are located in the vegan mini-mall of Portland.
Herbivore Clothing is still one of the leading vegan brands designing rad clothing, as well as manufacturing belts and wallets. They have hosted countless events, co-founded an animal rights conference, and spoken at vegfests. They donate their time at sanctuaries and donate their skills to lots of organizations in the form of pro-bono design work. They continue to raise buckets of money for animal rights organizations and sanctuaries, as well as other social justice movements. They are authors of several books including Eat Like You Give A Damn: Recipes for the New Ethical Vegan.
Michelle Schwegmann: herbivoreclothing.com IG: @herbivoreclothing
Dustin Harder: veganroadie.com IG: @theveganroadie
David Rossetti: davidrosetti.com IG: @drossetti